Master of Arts (M.A.) Digital Marketing (Mature Market)


Enrol in your online International University of Applied Sciences Master in Digital Marketing degree today!

Be it on the web, via mobile, social media or e-mail – our Master’s degree program in Digital Marketing covers all you need to know about winning over your target audience, regardless of channel.

Both in the 120 ECTS and in the 60 ECTS program, you’ll explore results-driven marketing mainstays, such as performance marketing or digital analytics and strategies.

Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you develop a multi-channel, holistic approach to digital marketing.

Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion.


The Master’s in Digital Marketing degree program is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects.

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in.

Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on.